myPlan

Verizon has partnered with R/GA to revolutionize the way customers take control of their phone plans.

From customizing data usage to adding or removing features, the MyPlan platform will give customers ultimate control over their phone plans in a simple and intuitive way to fit their needs and make each plan unique.

The My Plan project underwent a comprehensive audit and exploration process, which involved analyzing out-of-category examples to understand how customers build their own products.

The design team explored multiple visual systems and design elements for perks that could flex across multiple touch points. This process enabled us to create a platform that is not only user-friendly but also visually appealing and cohesive across all channels.

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